Enhanced.

I bought the June copy of InStyle the other day.

And whilst flicking through the multitude of adverts, I noticed one in particular.

L'Oreal Paris Lash Architect 4D Mascara featuring Milla Jovovich.

It caught my eye because Milla's eyelashes look so natural. A rare word associated with the world of advertising.

I then noticed that the advert did not contain the usual 'enhanced in post production/styled with last inserts'.

I though, could it be that these are actually Milla's lashes?! No lash inserts, no digital enhancements?

This is the first beauty advert I've seen without the 'enhanced in post production' clause, since it came into action.

Not that I see anything wrong with heavy post production, especially as an aspiring retoucher.

Whether a mascara is advertised using lash inserts/post production, it still doesn't depict the results you're going to get. I think the results vary depending on your own personal lashes and the way you use the mascara.

But compare the above L'Oreal advert, to the below Rimmel advert (also from InStyle June).

Rimmel London Day-2-Night Mascara featuring Zooey Deschanel.

Firstly, why retouch Zooey so much? She really doesn't need it, girl can hold her own. See....

But compare the eyelashes from these two adverts...

Zooey's eyelashes are clearly fake, considering how perfectly they arc round her eyelid, the size gradually progressing in size.

Milla's actually have some irregularities - some lashes pointing in different directions, naturally varying in length.

It's just so refreshing to see some realistic results.